Sakura Spotlight Series: Amari Creative
- Tell us a little bit about your business and what you do.
The Amari Creative team works with passionate entrepreneurs from around the world to build everlasting brands through stunning design and engaging storytelling.
Behind the screens of Amari Creative…
Amari Creative is a Colorado-based brand strategy studio that works to build engaging and effective brands for ambitious entrepreneurs. At Amari Creative, we help you build a consistent brand story through developing your vision, voice, and visuals. The result is so much more than a beautiful logo or a pretty Instagram feed, it’s an everlasting brand.
To make this possible, we have built the dream duo: Brand Design + Brand Messaging
I am a Brand Designer and the founder of Amari Creative. I’m especially passionate about working with new business owners to bring life to their business through beautiful design, so they can confidently share their ideas with the world. Illustrator is my jam and minimalist design is my kryptonite.
Rachel is our Copy & Content Creator. She has a way with words, an irresistible smile, and a big heart. She spends her days crafting the story of Amari Creative… From a witty instagram post to an engaging newsletter, this girl is a talented writer. With Rachel on our team, writer’s block is a thing of the past. Seriously, this girl always has a good pun up her sleeve or an inspirational quote in her back pocket.
- What made you aspire to be an entrepreneur?
Amari Creative is the fulfillment of childhood explorations and my trademarked ink-stained hands. Lovingly known as “Art Girl”, my childhood was filled with hours of doodling, hand lettering, photography, and discovery of different art forms.
My entrepreneurial upbringing taught me the inner-workings of running a business, and my architect father and artist mother introduced me to design and aesthetics from an early age. They encouraged me to color outside of the lines, and break a few rules once in awhile – just for good measure…
While completing my double major in Business and Journalism, my vision boards led me to believe I would rock a pantsuit and pumps and climb the corporate ladder. But when it came time to graduate, I turned down that dream job for a much riskier, yet enticing offer – to work side-by-side with a local serial entrepreneur. It was during this time that I fell in love with working with small businesses. Within a year, at the age of 22, I had gathered the skills needed to launch my own small business, Amari Creative.
When founding Amari, I wanted to find a name that both reflected me personally, but also what I wanted to accomplish on behalf of my clientele. Amari Creative is a combination of my name, Ali Marie, and also a derivative of “Amaranthine” which means an “unfading or everlasting beauty”.
- What is the one thing you wish you had known before starting your own business?
I wouldn’t change a thing about the way my business has played out.
- What has been the most successful avenue for building and growing your brand/business (social media, ads, word of mouth, referrals, etc.)?
Word of mouth is our biggest driver of referals. Through the process of working with our clients we usually become friends with them. We have fantastic clients and we love supporting them in their business and they do the same for us. We are so grateful to our clients for always giving us great referals.
We have also found a large amount of growth and traction on Pinterest. We love sharing our work on Pinterest as well as using it as inspiration which has led us to gain over 3 million Pinterest viewers per month. (pinterest.com/amaricreative)
- What are the aspects of your business that you enjoy the most?
Our clients are fantastic. Working with them to create their brand vision brings me so much joy.
- What do you love doing in your free time to refuel and have fun?
Since we are based in Colorado our free time is always spent outdoors. Hiking, snowboarding, camping… If the sun is shining, you can count us in!