40Christine Demirtshian, owner of both Cake Bams and Gigi’s Cupcakes, is proving that women can and should run the world! She recently acquired both companies and is currently working to expand operations. She is looking forward to opening the first Gigi’s Cupcakes location on the west coast in the very near future and has already begun introducing Cake Bams to markets across Europe. Check out her Q&A below to get to know more about one of the most impressive females in the food and restaurant industry.

Spotlight Series Q&A for Entrepreneurs

1. Tell us a little bit about your business and what you do.

I am the owner and President of Cake Bams a gluten-free, low calorie dessert rice cake brand.Usually topped with cupcake, cookie and cake flavors. It’s a healthy and guilt free alternative to traditional desserts. We are a local Los Angeles based company and all of our products are handmade with the finest ingredients and with lots of love and attention. I run the day to day in every aspect alongside an amazing group of individuals who make this brand a reality. We are a family owned and operated business ,we love what we do and are very proud of our products.

2. What made you aspire to be an entrepreneur?

Ever since I was young, I have always had an entrepreneurial mind set. Started working when I was 15 because I enjoyed being out there, meeting people, learning and of course making my own money! That carried into adulthood. I love having the freedom to be my own boss and the creativity it allows me. I’m able to focus and invest in things that I’m passionate about and that’s the reason why I chose this path.

3. What is the one thing you wish you had known before starting your own business?

I know everybody says it, but how hard it is. It really is! It’s nonstop from when you wake up to when you put your head down on your pillow at night. And there is no instant gratification, especially with your paycheck. It’s something that you continuously need to nurture in order to see the results you are looking for, and that takes time and a lot of sweat, blood, and tears.

4. What are the aspects of your business that you enjoy the most?

I enjoy so much about it. I love having the freedom to create and I love all the amazing people I work with and meet on a daily basis. No day is the same and that’s what I most enjoy, the variety and unknown that comes with this business. I truly enjoy making what we have better by always looking for new ways to grow, expand, and learn. This industry is constantly changing and it’s fun trying to keep up and stay current with all those changes. It keeps me focused and involved.

5. What do you love doing in your free time to refuel and have fun?

My dog, Bijou, who is a Maltese is my little side kick. I love being active with her and taking her on walks to the beach and even to Pilates with me! I love to travel with my husband as often as we are able to.

Locally, we enjoy going to new restaurants in the area as food is a huge aspect of our lives. We are super busy with designing our new home and will soon begin construction. This is very creative and exciting for me.

Outside of that, spending time with family and girlfriends is very important to me as it really helps to recharge me which I’m extremely grateful for.